Career StrataGems!

© 2002, Rosemary Augustine  -  Posted June, 2002

Job Search Beyond The Internet    

  

    Getting frustrated with your job search because you’re one of thousands applying for job postings and never even get an acknowledgement?  What else are you doing in your job search? 

·        What companies have you targeted in your geographic area? 

·        Who in your network knows people that can open doors for you in your target market or other companies? 

·        Does your hard copy of your resume look like your multiple page resume document posted on Monster.com?  (Have you viewed that document?)

·        How focused are you really?  Can you answer questions like:

o       What is my objective – stated in job titles?

o       How do I support my objective with my skills and qualifications?

o       Who’s buying what I’m selling?

    Well you need help – to get on track and stay on track with just a few simple steps.

·        Knowing your message

·        Having an Effective Resume

·        and Following a process

    First, let’s address your message?  What message are you sending – to prospective employers, hiring managers, networking contacts, etc.?  Is your objective clearly stated in your mind and are you able to articulate it verbally?  Are you looking for a job?  Or are you looking for a position as a Marketing Director of a Consumer Products company or an Office Manager for a fast growing local company.  

    Tell me about yourself is the most frequently asked question.  Are you able to identify a professional direction and include your strengths and expertise that support your direction?  Focus is a vital aspect of the job search and before you do anything you have to be focused.  Get focused on your message and ensure that your message is clear, concise and gets across what you want to be heard.

    Does your resume need help?  Is it your best selling tool representing your value, accomplishments and what you bring to the table for the next employer?  Many resumes leave employers flat. They just tell you a laundry list of what you’ve done in previous jobs.  Focus on what resulted and how it translates into value for the next employer.

    Your resume is always a work in progress.  It is the marketing tool that opens doors.  It does not get you’re the job.  But it needs to open doors, especially today when the market is flooded with so many people looking for jobs.  Funny, though they are not all looking for the same job you are.  

    Think about stepping up to the plate and selling your skills, strengths and abilities so you become the competition.  Why worry about the thousands of others online with you.  Your hard copy resume should be no more than 2 pages, show your high points over the last 10-15 years (demonstrating your value) and create such an interest that you’re selected to come in for the interview. 

    What about your process?   Are you spending hours on the Internet and not getting responses?  Applying to the “Big Black Hole” going CyberNowhere?  What else are you doing?  Besides the Internet, and your local classifieds, have you considered doing any of the following?

·        Creating a target list of approximately 25-50 companies that meet your geographic locale and employer size requirements?

·        Identified your networking contacts?  Even a list of 5 names can result in 25 contacts or more.  Try to have a list of at least 25-50 networking contacts for a start.

·        Can you answer the question: “who would be your hiring manager?” – who would make the decision to hire you - their job title not their specific name.

·        Have you approached your targeted hiring managers to discuss future needs and how you may fill those needs?

·        Depending on your profession and income level, have you identified a recruiter or executive search firm that you’ve worked with in the past or who specializes in your field?

·        Considered doing a direct mail piece to approximately 25 targeted companies with a plan for follow up and scheduled meetings?

·        Identified a specific market in a specific geographic area and walked in to fill out an application.

·        Attended a job fair recently?  A job fair targeting the kinds of companies listed on your target market list or having the kinds of jobs posted that your wish to apply for.

·        Listened to a job line of a particular company of interest?

    Your process should encompass a sampling of these things with a balance more on getting in front of your market through networking and hiring managers.  Yet you'll spend more time online posting for jobs that you’ll never hear back a confirmation. 

    If you’re ready to get serious about your job search it’s time to go beyond the Internet.  Regardless of what you’ve done so far, now it’s time to step back, focus and aim at your target.  Good Luck!

Summer Job Search Myths

    Many people are already asking me “should I wait until September to resume my job search? With world conditions, it seems like such a hopeless cause.”  Despite the economy, the media comments and consumer spending habits, companies ARE hiring.  So why wait?  You can continue to job search throughout the summer months while others are wading by the pool or dipping in the ocean.  Remember, if everyone else believes they should wait until September, you’ll have less competition. 

Pack your business cards, enjoy the summer and happy job searching!

 Warmest Regards,

 Rosemary Augustine

 

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